A new organization for franchisees in the Netherlands

On the 20th of November at the PSV-stadium the during the DOEgres “Stichting Franchisenemers Nederland” officially started (Stichting Franchisenemers Nederland van start). This organization was founded with the purpose of an exchange of knowledge between franchisees, franchisers and their franchise boards and other franchisees foundations. The DOEgres was organized to achieve the first steps of an exchange of ideas, it started in the early morning and continued into the early evening. The DOEgres was attended by over 200 franchisees from more than 30 different franchise formulas.

In my opinion this shows that franchising is growing not only in the number of businesses but also as an important player in the modern economy. The exchange of knowledge within the franchising world will lead to a faster increase in the number of franchises in the Netherlands. Since the mistakes made in the past by other franchisees can now be more easily avoided, but this is not limited to mistakes made by franchisees from that formula but also from many others. Since the success rate of a franchise is already at 93% opposite that of small businesses with a success rate of 62%. The number of franchises can only grow.

In my previous article I stated that 50% of retailing will be a franchise within 1 or 2 decades. If this foundation is successful maybe this will be closer to within the coming decade. So by the year 2016 or earlier we might see a fundamentally changed retail economy.