Franchising is the way to expand
According to many small business owners franchising is the way to expand their business.
For example Stamatis Kapsimalis a successful franchisor says his decision to franchise his business hailed from a dream he had of owning a chain of stores across the country.
Kapsi as he is affectionately known by staff and customers says he thinks franchising is the future of business because it allows the business owner to grow his business. For small business owners wanting to expand their business with more stores it is easier to turn their store into a franchise. It relieves them from having to deal with the day to day business of their new store. It also increases their back office since certain will not be done by the franchisee but handled by the head office. Most of the franchise formulas however tend to outsource bookkeeping and accounting so this frees up more of their time. The common misconception that small business owners have when trying to franchise their business is that it is easy money for them. I personally know of an example of a painter who wanted to franchise his business so he could take on bigger jobs. In the progress he contracted two of his fellow businessmen to join his franchise but he forgot that with the contracts he had drawn up he would become financially responsible for their businesses as well.




2 Comments:
Why is it so hard for a small business owner to grow employing managers in stead of franchisees. I mean, the managers would have the same amount of free time as franchisees since most businesses are quick to outsource things as bookkeeping, accounting and research. I don't see the added value in selling your proven formula in exchange for more financial responsibility.
The most important difference between using managers or franchisees i think would be the fact that a franchisee will not see it as just a job and would put in more effort to make the formula succesful. Plus I dont agree with the fact that you get more financial responsibilities when running a franchise if properly setup your financial responsibilities will not increase but just shift to other areas.
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