Monday, December 18, 2006

Franchising in the Netherlands

Last Wednesday we had a guest lecturer who was a financial expert on franchising. I asked him several questions about franchising in the Netherlands. The two questions I wanted answered most was “How much of retail in the Netherlands is a franchise?” and “What are the growth expectations for franchising in the Netherlands?”. In one of my first articles I wrote that in a few decades 50% of retail would be a franchise. But since I have not yet found an answer to my first questions that will probably not be applicable to the Netherlands. Since no one has done any research to how much of retail is actually a franchise, it has been done for different branches but not for retail in its entirety. As for the questions about growth al that the guest lecturer could say was that it has been steady for the past 5 years, but no percentage of growth.

3 Comments:

Anonymous Anonymous said...

I wonder what the advantage of franchise is for the 'hard core' entrepeneur. I really don't understand the tendency of increase of hard franchise. In my opinion it means the end of true entrepeneurship

10:28 AM  
Blogger Sean van Drogen said...

I personally don’t think it is the end of true entrepreneurship. I think it lets a true entrepreneur focus his efforts on the things that truly matter and he can ignore some of the back office processes that would otherwise interfere with his business. This off course is not possible in a truly hard franchise like McDonald’s where every minute of the day is dictated by the handbook. But the somewhat softer forms of franchise do allow for a lot of creativity from the franchisee to make his business exceptional.

1:09 PM  
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